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There’s no underestimating the importance of a good bath towel. If you’ve ever used one that’s too small or too thin to dry yourself off, you know this all too well. And while many bath towels might seem indistinguishable from one to the next, there’s actually a tremendous range in terms of quality. Once you upgrade to the best bath towels—the biggest, plushest, and/or most absorbent—you’ll never want to go back to those thin, undersized ones you might have been using.
The Parachute Classic Towels and simple and luxurious.
From the super-plush to the ultra-lightweight and everything in between, the following are some of the best bath towels on the market right now. The right towel for you is sure to be on the list.
The Classic Towels from Parachute are simple, yet luxurious. These linens come in five neutral colors, and they’re made from 100% long-staple Turkish cotton, giving them a soft, quick-drying construction. The towels are plush and absorbent, weighing 700 grams per square meter, and they’re free from harmful synthetic dyes, making them an eco-friendly option.
These towels measure 30 by 56 inches and are finished with a modern ribbed dobby design, and there are matching washcloths, hand towels or bath sheets available, too. Reviewers say the Classic Towels are fluffy and absorbent, and many comment about the soft texture of the linens, as well.
If you want to feel like you’re being wrapped up in a cloud every time you step out of the shower, the Coyuchi Cloud Loom Towels are one of the plushest and softest options out there. They’re made from 100% organic cotton grown in Turkey, and the luxe fiber is woven into a lofty fabric with longer-than-normal loops. The end result is a thick towel—680 grams per square meter—that envelops you in a soft hug, quickly absorbing water off your body.
These bath towels are 27 by 54 inches, and they’re finished with a simple hem on each end. You can choose from six subtle colors, and there are matching hand towels, wash cloths and bath mats available, too. While on the more expensive side, the Cloud Loom Towels are a favorite among buyers, with many people writing the linens are wonderfully soft and absorbent.
If you prefer thick, heavy towels, you’ll probably like the Super-Plush Bath Towels from Brooklinen. These towels come in sets of two, and you can choose from six plain colors. They measure 30 by 58 inches, and the fabric is made from luxurious 100% Turkish cotton for maximum softness and absorbency.
The Super-Plush towels are heavier than your average bath towel, weighing 820 grams per square meter, and buyers rave about the quality and feel of the fabric, writing that the towels are fluffy, soft and delightful to use.
For a more affordable option, consider the Fieldcrest Microcotton Bath Towels, which come in a rainbow of colors. These budget-friendly towels are made from 100% cotton, and they’re Standard 100 by OEKO-TEX certified, which means they’re free from more than 300 harmful substances.
These towels are 30 by 56 inches, and they’re classified as midweight at 450 to 550 grams per square meter. The Fieldcrest Microcotton Towels are soft to the touch and feature subtle embroidered stripes along the edges for decoration, and they get consistently positive reviews from buyers. Overall, they’re a solid choice for a reasonably priced everyday towel.
Made in Denizli, Turkey, these absorbent bath towels combine luxury and affordability. They’re made of high-quality cotton and have a double-stitched hem, so they don’t fray or wear out on the edges, even with regular use. And they’re designed to fluff up and get softer after each wash, so you’ll have them for the long haul.
At 700 grams per square meter, they’re thick and plush, like the kind you’d find at a high-end spa. Each towel—they come in a set of four—measures 27 by 54 inches and is made without harmful dyes or chemicals, so you can fully relax after your bath or shower. And with a dozen colors to choose from, you’ll find a set that fits in with any decor.
If you want a lightweight towel that doesn’t compromise on absorbency, these Turkish-style towels from Coyuchi are the way to go. The Mediterranean Organic Towels are constructed from organic cotton that’s both grown and woven in the Aegean region of Turkey, and their unique high-low weave delivers unbeatable absorbency and quick-drying abilities with a super light weight of just 320 grams per square meter.
The bath towels are 28 by 54 inches, and they come in five pretty neutral colors, all of which feature a decorative stripe along the edges, as well as delicate hand-knotted fringe. They’re truly the perfect option for drying off on hot summer days (or any time, really).
As its name implies, Turkish cotton is grown exclusively in Turkey, and this high-end fiber is extremely soft, strong and absorbent — usually with a price tag to match. If that’s what you’re looking for, the Frontgate Resort Towels are extremely thick and plush, with a weight of 700 grams per square meter.
Their zero-twist manufacturing process helps to improve absorbency and increase the softness of the finished fabric, and the bath towels are larger than average at 30 by 58 inches. Plus, you can choose from more than 20 linen colors, and monogramming is available for an additional fee.
Add a little bit of visual interest to your bathroom with these striped bath towels from L.L. Bean. These highly-rated towels are 30 by 54 inches, made from long-staple Egyptian cotton and weigh in at 600 grams per square meter for a substantial, but not overwhelming feel. Not only are they soft and durable, but they resist the pesky bleached-out stains caused by bathroom products that contain benzoyl peroxide, helping to keep them looking pristine for longer.
Most bath towels feature a terry cloth looped construction for maximum absorbency, but the Waffle Towels from Parachute have a unique lightweight honeycomb weave. These 30- by 56-inch minimalistic bath towels come in three neutral colors, and they’re made from 100% long-staple Turkish cotton.
Standard bath towels typically weigh 500 grams per square meter or more, but the Waffle Towels are extremely light at just 240 grams per square meter. Because they’re so thin, these towels dry quickly after use, and each towel has a plain, simple hem for a clean finish.
The Nordstrom at Home Hydrocotton Bath Towels come in several trendy colors, and they have a special woven construction to maximize their absorbency. These towels are ultra-soft thanks to their 100% cotton fabric, and they’re made using a unique process that leaves the yarn untwisted, creating greater surface area for water to be absorbed.
These bath towels are 30 by 54 inches with a weight of 650 grams per square meter. They’re designed to get softer with each wash, and buyers claim they’re soft, plush and easy to wash.
BOLL & BRANCH
To give yourself a spa-like experience at home, these Boll & Branch Plush Bath Towels are thick and luxurious to wrap up in. They’re made from 100% fair trade-certified organic cotton and the fabric is also STANDARD 100 by OEKO-TEX certified. The towels are a bit oversized at 30 by 58 inches, and they’re nice and thick at 700 grams per square meter.
The Boll & Branch Plush Bath Towels come in six plain colors, and their two-ply cotton yarn and high pile make them extremely absorbent and soft. Reviewers love the weight and feel of these luxury towels, writing that they’re worth the price. Plus, many say they wear well, even after numerous washings, so you’ll have them for years.
If you’re looking for towels with a pattern, the Alva Organic Jacquard Towels will be a beautiful accent in your bathroom. They’re made from 100% organic cotton, and because they have a jacquard weave, the pattern’s colorway is reversed on each side for two separate looks. The towels come in three pretty colors, and they measure 28 by 55 inches with a weight of 550 grams per square meter. Plus, in addition to being soft and absorbent, these towels are OEKO-TEX certified, so you can feel good about using them in your home.
One hundred percent cotton is the gold standard for towels because it’s durable, soft and absorbent. You may come across Turkish or Egyptian cottons, and these varieties are often considered the best of the best because their fibers are longer, delivering a softer feel and more durability. On the other end of the spectrum is microfiber, a synthetic material crafted from nylon and polyester. While this fabric makes for much more affordable, very quick-drying towels, it’s not usually as soft or absorbent as cotton.
If you’re wondering how to pick the right bath towels, it’s all about the details. Two towels might look the same when stacked on the store shelf, but there are a few key things that will set them apart. First, look at the size of each towel, which is typically printed on the tag. An average bath towel is typically around 30 by 56 inches, give or take a few, and anything smaller will probably be insufficient for the average person. If you like your towels on the bigger side, you might consider investing in a few bath sheets as well, which usually measure closer to 35 by 65 inches.
Another factor to consider is towel weight, which is measured in grams per square meter or GSM. For most people, these numbers will seem fairly abstract—after all, we have nothing to use as a point of reference. Just keep in mind that an average bath towel is usually in the ballpark of 500 grams per square meter. As this number goes up, towels get heavier and more plush, which means they’ll take longer to dry. And as the number goes down, towels may feel thinner and less plush, albeit quick-drying.