Nathan Mayfield, Vice President of ResNexus: Elevating industries, one business at a time, through service, innovation and education.
Working from home is not an uncommon thing nowadays, especially considering the many people who started working remotely during the pandemic. Some people, however, have taken working from home a step further and have decided to work while on the road.
People who partake in this trend have been called a “work nomad” or “digital nomad,” and I believe it’s important for leaders in the hospitality space to take the time to get to know this type of customer and learn how your business can better meet their needs.
What is a digital nomad?
Digital nomads travel the country or the world while using technology to still make an income. But for them to be successful, they have to be work-oriented and disciplined enough to keep to a schedule in a tempting vacation setting.
Given that a 2020 report by MBO Partners found that nearly 11 million American workers consider themselves digital nomads, it would serve hospitality business owners well to adapt to these traveling workers. Below are a few of my tips on how to get started:
1. Provide a space where work productivity can be maximized.
Digital nomads have to manage their time to both get their work done and to visit nearby attractions. So, try to provide a space that makes managing their time easier for greater work productivity.
For example, perhaps you could provide a separate room for an office, if possible, or have a makeshift cubicle for someone to work at. You could also provide a cafe in your hotel with access to computers, printers and Wi-Fi. Update the pictures on your website, marketing channels and online travel agencies to show that you have a great workspace.
I’ve observed that some hospitality businesses have also started providing coworking spaces. These spaces provide the social environment and workspace of an office for multiple people on the road. Some businesses also have co-living spaces that provide both a coworking area and a communal living area.
2. Provide the necessary amenities needed to work from home.
If your hotel or hospitality business doesn’t have the amenities a digital nomad needs, they’re not going to stay with you. Some of the amenities that could be important to a digital nomad include:
• Fast internet and outlets for charging electronics.
• Secure door locks and safes (you could even provide a laptop lock).
• Free toiletries for the road.
• Free water bottles.
• Access to necessary supplies, such as a printer, notepads, pencils, etc.
• Contactless check-in and checkout options.
• Enough space to work or even cook, if possible.
3. Highlight how close you are to the area’s local attractions.
Digital nomads aren’t just staying with you to work; they’re staying with you to see what’s in the area. If your hotel, campground, bed and breakfast, or vacation rental is right by the area’s top attractions, advertise it. This way, digital nomads will know you’re able to provide the free-time activities for which they’re looking.
If your hotel, campground or recreational vehicle park isn’t by any top attractions, perhaps your area has some nice nature spots. Some digital nomads could be searching for a peaceful and social distant retreat, which would be great to feature on your website or social media.
Adapting to digital nomads could help your business jump ahead of your competition. To recap, here are three ways you can get started:
• Provide a space for increased work productivity.
• Have the amenities they need.
• Showcase the nearby attractions.
Working remotely while traveling is a trend that I believe will continue to grow in the future, so being prepared for is vital if you want to meet all of your customers’ needs.
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Nathan Mayfield, Vice President of ResNexus: Elevating industries, one business at a time, through service, innovation and education. Read Nathan Mayfield’s full