A perfectly grilled CAB ribeye and a dram of Bruichladdich Port Charlotte at Oak Steakhouse … [+]
Steak and Scotch are a classic combination.
When I found out that two of my favorite makers—one steak and one scotch whisky—were supporting the restaurant industry with delicious customer incentives, I knew it was time for me to go out for a steak and scotch dinner. I went to Oak Steakhouse, my favorite steak restaurant in Alexandria, VA. As I made my plans to dine out, I had visions of charred ribeye and wedge salad and a glass of Port Charlotte, and that is exactly what I ordered. After a year of cooking for myself, I realized that I wanted to dine on my familiar favorites, not try new things which makes these promotions timely.
Certified Angus Beef brand and Bruichladdich, the makers of Islay whisky, are both running promotions that substantially support the struggling restaurant industry. It’s a welcome excuse to enjoy a great meal and a great drink at your favorite restaurant while raising awareness and money for them.
Certified Angus Beef (CAB) recently launched #RestaurantChallenge using Facebook and Instagram to both amplify the message and offer prizes to incentivize customers to dine in, take out or buy gift certificates from their local restaurants. Through April 11, 2021, you can enter to win $100 gift cards to dine out and/or tag your favorite restaurant for the opportunity to win a $2500 staff tip by sharing your restaurant meal on social media and tagging it #RestaurantChallenge. The prizes will be randomly selected each week and the restaurant must serve CAB for the staff to win the tip.
“We are hoping to drive a movement back towards restaurants,” explains Tracey Erickson, CAB’s team leader for #RestaurantChallenge. “The restaurant community is a very important part of the CAB family and we are honored to invest $200,000 to encourage customers to re-visit their favorite restaurants. If people are still reluctant to dine-in, they can order take-out, buy a gift card or even give a shout-out to their favorite restaurants on social media,” continued Tracey.
Bruichladdich—the maker of Port Charlotte, Octomore and Bruichladdich single malts—has joined the James Beard Foundation’s Open for Good campaign. Bruichladdich will donate $5.00 for every bottle and $1 for every cocktail they sell in the US to the campaign. The aim is to donate up to $50,000.
“We’re honored to be able to give back to the bars and restaurants impacted by the pandemic through the James Beard Foundation’s Open for Good initiative,” said Douglas Taylor, CEO of Bruichladdich Distillery. Bruichladdich’s support for the Open for Good campaign began on February 8, and will run through March 31, 2020.
Open for Good was created by the James Beard Foundation in March 2020 to help independent restaurants, farmers, producers, distributors and local communities survive the effects of the pandemic, rebuild better, and thrive for the long term.
It is easier than ever to give some love to your favorite restaurants, raise awareness for their continued struggle and most importantly, raise a quarter of a million dollars just by eating steaks and drinking scotch—I can’t think of a more pleasurable way to do good!
I am a chef, cookbook author, spirits enthusiast and entrepreneur most known for grilling, barbecue and southern food. I am a North Carolina native and a lifelong scratch