(L to R): Paul Bettany as Vision and Elizabeth Olsen as Wanda Maximoff in Marvel Studios’ … [+]
Leading up to today’s final episode, Disney+’s WandaVision remains popular with viewers while Netflix’s Firefly Lane has taken the number one spot when it comes to most streamed video-on-demand programs.
That’s according to Nielsen ratings, which were released Thursday for the week of Feb. 1-7.
“We had a program again break the billion viewing minute barrier with Firefly Lane – it usually happens – it’s a recently released 10 episode Netflix original with 1.3 billion viewing minutes,” said Brian Fuhrer, Nielsen’s senior vice president of product strategy in his weekly video announcement. He noted the “bit of an air battle this week” between Firefly Lane and the Netflix telenova Mariposa de Barrio, which notched its biggest week so far with 759 million viewing minutes.
Fuhrer noted Nielsen continues to keep its eye on the cult-like hit WandaVision, which came in at number 3 this week, making what he described as its “slow kind of progression up the charts.” Its final episode was available to stream at midnight.
“With its fourth episode included this week with opening weekend – 589 million viewing minutes – the biggest week so far for that,” explained Fuhrer.
Viewers of the show’s finale found that the Marvel Cinematic Universe’s series ended its season by focusing on the love between the android Vision (Paul Bettany) and the grieving Wanda (Elizabeth Olsen), despite speculation about a guest appearance that was sure to shock fans. Some viewers (mostly on the West Coast) experienced technical problems when trying to watch the series finale the moment the show dropped. And while it’s not clear if the show will return, the Scarlet Witch’s story only seems to be starting from what fans can tell.
In terms of other original shows in Nielsen’s Top 10, Bridgerton was down about 30 percent, coming in second with 659 million viewing minutes with The Crown at number 4 with 305 million minutes.
Fuhrer also noted that looking across the demographics, it was those 35 or older watching Firefly Lane while those 18 to 34 years of age putting their eyeballs on Criminal Minds in the “acquired content” category.
“That’s much younger than those who watched it on linear,” said Fuhrer.
Besides Netflix and Disney+, the rankings also include Hulu and Amazon.
I’ve never met a good story I didn’t like. Whether it’s about the “everyman” or one with diverse characters in an engrossing new Netflix series, I have been fortunate to