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The contributions that Black business owners have brought to the beauty world are seemingly endless, from style and technique to innovative and nuanced formulations. Even still, the diverse demographic has long been seen as an afterthought by some of the world’s biggest brands and conglomerates — be it limited foundation shades or a one-size-fits-all approach to haircare—leading to the rise in Black-owned beauty brands in every corner of the space.
Today, you can find a Black-owned brand for just about every need, from color cosmetics and science-driven skincare, to luxe body care and hair products designed to cater every texture across the spectrum. What’s more, the brands in the spotlight today can be used and celebrated by just about anyone, regardless of skin color — so there’s room for everyone to show up, support, and elevate every unique voice in the space.
Ahead, discover and shop 27 of today’s most exciting Black-owned beauty brands, from e-commerce sites to indie gems.
Pronounced ‘uh-mah,’ Uoma Beauty was founded by Nigerian born, Los Angeles- and London-based former beauty executive Sharon Chuter, on a mission to make beauty more inclusive and rebellious. The brand’s best-selling foundation is offered in 51 nuanced shades that not only makes for easy matching, but wears like a second skin all day long. Whether you’re looking for a striking eye shadow palette or a hydrating matte lip named after your favorite Black icons (Chaka, Loretta, Diana), Uoma is a go-to for high quality, high impact products.
BREAD BEAUTY SUPPLY
However you choose to wear your hair—braids or afro, bun or cornrows—Bread makes hair care basics for natural, curly and textured hair to simplify the wash-day ritual. From a creamy deep conditioner to an every day, multi-use hair oil, Bread’s products were designed to work on all hair types, through 4C texture.
A long-time Instagram favorite, Kristen Noel Crawley’s namesake beauty brand has reimagined masking, offering cute and natural masks for the lips, eyes, and face, along with soothing lip balms and scrubs for a thorough, hydrating routine. Crawley also hosts KNC’s School of Beauty in partnership with Revlon, a series of free, virtual entrepreneurship classes for Black beauty brand founders.
BLACK GIRL SUNSCREEN
Putting an end to the idea that those with darker skin don’t need sunscreen, Black Girl Sunscreen and its edited selection of products are designed to start an ongoing dialogue around sun protection and education to protect the melanin in everyone.
Launched in 2020, Thirteen Lune is a new e-commerce site designed to make the discovery of Black and brown-founded beauty brands easier to come by, and in-turn, reframe how those brands are perceived in the industry as a whole—to be used by everyone of all colors. The site hosts brands like Joanna Vargas, Bomba Curls, JINSoon, Gilded Body, and more.
PAT MCGRATH LABS
Pat McGrath has created some of the most iconic runway looks for the likes of Christian Dior and Givenchy for decades — and with the launch of her eponymous beauty brand in 2015, McGrath made her artistry a lot more accessible. From pearlescent highlighter to morphing metallic shadows, every product in the Pat McGrath Labs lineup will deliver some of the most mesmerizing pigment and color payoff you’ve ever seen.
TPH BY TARAJI
Whether you opt for braids, a curly afro, wigs, weaves, or any style in-between, TPH by award-winning actor Taraji P. Henson delivers results-driven hair care for every texture and hair type. The brand offers a quick and easy hair quiz to create personalized regimen selections across all product benefits—from scalp care to intense moisture.
LAUREN NAPIER BEAUTY
New York-based makeup artist Lauren Napier reimagined the facial cleansing wipes category by zeroing in on ingredients infused with the highest quality botanical extracts. Not just a makeup remover, LNB’s wipes—available in three iterations: Cleanse, Flaunt, and La Rose—were designed to cleanse, nourish, and hydrate the skin without irritation, while eliminating oils, residue, and balancing skin.
In the search for nuanced nude lipsticks that worked for their skin tone, founders KJ Miller and Amanda E. Johnson founded Mented Cosmetics with the belief that no one in beauty should be considered an afterthought. Today, the brand has expanded beyond just lip products, now offering everything from foundation to nail polish.
OUI THE PEOPLE
A body care brand invested in changing the way women talk about their bodies and the unrealistic expectations placed on it, Oui the People leans into quality designs and skin-loving formulas for all of its products. The brand’s best-selling The Single razor is a perfect example of that commitment: instead of replicating a men’s razor in pink, the brand custom designed its weighty, single-blade metal razor designed with a woman’s body in mind. Oui the People also offers all the needed extras, like hydrating sheet masks for the bikini line, relief toner for ingrown hair, and glowing body oil.
BRIOGEO HAIR CARE
Inspired by making natural beauty products at home with her family, founder Nancy Twine launched Briogeo with the belief that you shouldn’t have to choose between effective beauty products and safe, gentle ingredients. The haircare brand makes its products for all hair types—from straight to coily textures—formulated with the highest quality blends of natural plant and fruit extracts, oils, and antioxidants.
Juvia’s Place is an ode to Africa and all of its beauty through rich, vibrantly-pigmented essentials for the eyes, face, and lips. With inclusivity at the forefront of its product development, the brand formulates for the fairest of fairs to the deepest of darks.
Beauty products that cater to the specific needs of Black women and other women of color are often left out of the luxury beauty conversation—a fact that led to the creation of Epara, a line of high quality, scientifically-proven products derived from the soils of Africa. The full range, from body creams to facial serums, targets skincare concerns that are common amongst women of color, like hyperpigmentation and dry, uneven skin.
THE LIP BAR
From starting in a kitchen in 2012 and later being rejected on ABC’s Shark Tank, The Lip Bar, now TLB, has come a long way. Today, the brand is available in mass retailers like Target and Walmart. Both vegan and cruelty-free, TLB has made good on its initial promises to make the beauty industry not only more inclusive, but free of excessive and unnecessary chemicals.
Founded by the Tracee Ellis Ross, Pattern Beauty is devoted to supporting and nourishing your unique curl pattern with affordable products and healthy, safe ingredients. In addition to styling and wash goods, the brand also offers a slew of tools and accessories, like a mist spray bottle and wide tooth comb, to maximize your curl definition.
Pholk makes navigating natural beauty easier for all—including those the category often overlooks, like people of color. With this in mind, the brand merges herbalist wisdom with tried-and-true botanicals and minerals that people of color have relied on for generations to target specific skin concerns like dark spots, ingrown hairs, and oily/combination skin types.
From therapeutic bath soaks to marble dry brushes, Gilded focuses on the art of self care through luxurious, dermatologist-approved details.
Hyper Skin is on a hyper-specific mission to treat dark spots and discoloration on all skin tones from acne, hyperpigmentation, and other concerns. With that, the brand currently only has one product available—its Hyper Clear Vitamin C Serum—a hardworking gel-cream packed with 15 percent vitamin C and vitamin E that work to brighten skin, smooth fine lines and rough texture, and clear dark spots. Currently, the product has over 400 five-star reviews, citing its quick, nourishing results.
After the continued frustration by the lack of options on the market for clean sunscreen products for women of color, Katonya Breaux founded UnSun Cosmetics in 2016. Ever since, the brand has been creating and perfecting its clean, no-residue SPF options that played just as nicely with the skin as they do the environment.
Vegan, cruelty-free, and 10-free, Pear Nova’s luxury nail lacquers are designed in Chicago and made in the USA. Founder Rachel James traveled to Paris, France to learn from masters in the cosmetic chemistry space to create a truly high end product—and that’s exactly what she did.
Beauty and wellness brand Golde is rooted in making both categories more accessible and easy to navigate—all through the power of superfoods. From the brand’s best-selling matcha and turmeric blends, to nutrient-rich face masks, all of Golde’s products are 100 percent pure and edible, featuring juicy, revitalizing ingredients like chlorella, spirulina, papaya, and so much more.
Board-certified oculofacial plastic surgeon Dr. Chaneve Jeanniton has spent years working with diverse patients on holistic facial refinement. In 2019, she decided to use her learnings to create Epi.logic skincare, a meticulously edited line of efficacious products backed by science and essential actives. From vitamin C serum to night repair cream and gentle cleansers, all of Epic.logic’s products are powerful on their own, though designed to safely combine.
In a space that can often feel full of so much excess, New York City-based vegan skincare brand Redoux likes to keep things simple. The brand—best known for its minimalist and utilitarian products and delicious, nuanced scents—offers a curated selection, including turmeric bar soaps and hydrating, ginseng serums. Its products will look just as good in your bathroom as they’ll feel on your skin.
Founded by Ron Robinson—a cosmetic chemist with over 20 years’ experience leading product innovation for brands like Revlon and L’Oreal—BeautyStat Cosmetics launched in 2019 with a tightly edited selection of results-driven formulas.
One day, Abena Boamah-Acheampong decided she didn’t want to continue using skincare products without knowing what was in them. So she decided to make her own in her kitchen, and Hanahana Beauty was born. Ever since, Boamah-Acheampong and her consciously clean skincare and wellness brand have been on a mission to disrupt the beauty industry globally, rethinking accessibility, transparency, and sustainability in all aspects of their business. Made with love and fairly-sourced shea butter from the Katariga Women’s Shea Cooperative in Ghana, Hanahana’s products are ones you’ll be proud to use.
SUNDAY II SUNDAY
For many women, and especially those with textured hair, the decision to work out can also mean jeopardizing your current hair style. Sunday II Sunday decided that shouldn’t be the case, launching a line of pre- and post-workout hair care products for active women. With its products, the brand considers how sweat impacts not only the hair itself, but the scalp—protecting and refreshing from root to end.
Sienna Naturals is driven by its belief that your best hair means your best scalp, too. Ensuring its products are just as good for your hair as they are for the planet, the clean hair care brand merges science with a thoroughly vetted ingredients list to best suit textured hair. What’s more, Sienna Naturals has the Issa Rae stamp of approval—having collaborated with the actress, writer, and producer on a line.